What is online reputation?
Internet works 24 hours a day, 365 days a year. During all this time, lots of information, communications and / or opinions are poured into the network …. From this incessant river of information, Google and the other search engines extract information or opinions about people, companies, brands, products or services that include your databases.
Knowledge, monitoring and “control” of all information that affects your person, company or brand is part of what is called in English ” Online Reputation Management ” .
The Online Reputation is the reflection of the prestige of a person, company or brand on the Internet , created not only by the same, but also by other people who exchange information and opinions about it on the Internet through forums, blogs or social networks .
The Online Reputation Management goes from the collection of all related information, through its monitoring , judiciously whether or not it affects negatively the “reputation” and “image” of the person, company or brand, but also of its management or “control”, that is, to influence those contents that harm our brand.
Why is online reputation so important?
From the INE survey on Information Technology Equipment and Use, the following information stands out: In Spain, half of the population connects to the Internet regularly (every day or at least once a week) and the main service used is the search of information about goods and services (82%).
With this information, the question that must be raised by any person, company or brand is the following: Do you know what happens when someone searches for your brand in a Search Engine?
The construction of a brand has immense costs in advertising and marketing, and a complex process of creating advertising campaigns and communication in media of all kinds. In this context, the Internet and the new platforms for social participation have given new and modern tools to the Internet for opinion, information and communication .
The increase and importance of this type of space has turned the Internet into a platform for freedom of expression without competition or limitations , and this has meant a great advance for all. However, its use is not always adequate or, at least, it can often not coincide with the personal or business interests of the people involved in information appearing on the network.
Opinions, for example, are a very powerful weapon of business promotion when they are positive, but nefarious when they are negative. In this second case, it is necessary to remedy as soon as possible to counteract the negative information in order to disappear from the network or, in any case, not occupy relevant positions in the search engines in order to mitigate its adverse effects.
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What Online Reputation services do we offer?
Online reputation monitoring
Creating a positive online reputation
Work on negative messages
Are you looking for a company to monitor and improve your online reputation?
We analyze the information published on the Internet and we give solutions